Data protection is frustrating part of any organization getting it wrong brings with it costs. Rebuilding trust in your brand can be a challenge with nightmare in personal relations. However many people simply don’t care until things turn sour. Society become so focused about individuals does not care about moral or legal issues like this until it happens to you. Wider public debate is required due to the wide ranging impact this has on everyday life.
Easy to discuss an event over an idea good example would be the recent story on the subject of data protection and use. Example Information watchdog investigates ‘charity data sales’ , information watchdog in my view should be calling on a wider debate over data protection and sales. Problem here is most people don’t understand the current system or requirements. People may be up in arms about the subject at the moment but I doubt many people deeply care about the subject. As I said early until it happens to you we don’t care.
Given how data mining has become a important part of life with many companies using it in order to provide better service. Great example would be Netflix which collects data on your viewing habits creating your own playlist and even shows which suit your tastes. Google is another example with the service targeting you with advertising.
Companies must tell customers the following when it comes to data. Must make sure the information is kept secure, accurate and up to date.
- who you are
- how you’ll use their personal information
- they have the right to see the information and correct it, if it’s wrong
You can read more here https://ico.org.uk/for-organisations/guide-to-data-protection/data-protection-principles/ and https://www.gov.uk/data-protection-your-business
Gov.uk is terrible I know but the only source I could find.
Myself I don’t fully understand the law when it comes to data mining and selling it. Ops in are a funny part of the law you only need to op in once I believe but anybody can use that data. Need to relook at data protection and rights would help to stop annoying methods like cold calling.