Cold calling is a method of finding new customers. Carefully select data calling general members of the public for new customers. Call is cold due to the lack of interest or knowledge of your product. Cold calling is a dirty word these days with many people disliking the practice. For good reason these calls are frustrating when you’re getting dozens a day. Only need to op in once for your data to be passed around as a potential customer. Data is often profiled to make sure any calls are relevant to that person. However some margin of error with the practice based on my experience profiling is basic. Big margin of error with rather basic data profiling for the business I worked for. Questions over the value of the products often on offer with some companies offering a service which can be done for free.   Value could be found in reality somebody else is handling the whole process.

Work I did gave me a insight into the world of cold calling and made me want to act.   Changing regulation so these companies can’t exploit very loose and often bad data.  Great annoyance the method may be inefficient but making a profit still working for some.  Mission statement does not provide the ethics a company needs comes from the behaviour of management.

May disagree with the business practise of the company but how they treated employees you can’t fault. Vague but won’t be going into detail don’t want to get myself into trouble. Not proud of my short time cold calling people not a very nice job. Frustrated me caused me sickness and poor mental health. Call centres are rough jobs with high turn over.  Cold calling makes the job even harder.