I have a confession: I haven’t actually watched K-Pop: Demon Hunters yet. I’m not usually a fan of musicals, but when a track like “Golden” by Huntrix starts spreading across the entire cultural ecosystem, you can’t really ignore it. This week, I’m looking at how a highly “processed” piece of pop songwriting from a Sony/Netflix collab managed to find its way onto my radar—and why it might just be the catchiest thing I’ve heard all year.